Course Title:

L4 Diploma in Business and Management

Awarding Body:

ATHE

Course Synopsis:

The ATHE L4 Diploma in Business and Management course is a 60-credit Ofqual regulated qualifications designed for learners who wish to develop knowledge and skills required by junior managers.

Course Structure:

Learners are required to complete 4 modules.

Modules

Title: Business Environment (60 hours)

This module covers the national and global business environment and external and internal circumstances in which different organisations operate. It will provide learners the opportunity to examine the challenges faced by organisations worldwide.

Title: People in Organisations (60 hours)

This module covers aspects of organisations that concern and support people such as communication practices, teamwork, remote working and other organisational structures. This will provide the Learners the opportunity to propose suitable workplace strategies for business organisations.

Title: Marketing Mix (60 hours)

This unit covers comprehensive knowledge of the marketing mix & explains how to apply the seven aspects of the marketing mix to businesses. Learners will get to develop various types of marketing plans

Title: Customer Relationship Management (60 hours)

This module provides understanding of the scope and importance of Customer Relationship Management (CRM).

Mode of Delivery:

Blended

Duration:

10 months

Total Contact Hours:

480 hours

Assessment Method:

Students will be assessed by a variety of assignments.

Graduation Criteria:

Students who have successfully completed the course by passing every module will be awarded the L4 Extended Diploma in Business and Management by ATHE.

Minimum Entry Requirements:

Minimum Age	18 years
Academic Qualification	Completed 12 years of formal education, ‘A’ level or equivalent
English Proficiency	IELTS 5.5 or equivalent

ATHE L4 Diploma in Business & Management